Virtual Recruiter

U.S. Air Force — Healthcare Recruitment Vehicle

Project Overview
As part of the creative pitch team for the U.S. Air Force’s Cross Into the Blue campaign, our goal was to reach an elusive 18–24-year-old audience who had largely tuned out traditional media. The Air Force’s healthcare division needed a digital experience that could both inspire and qualify high-value recruits.

Objective
To design a lead-generation platform that merged aspirational storytelling with advanced digital engagement tools—reaching potential candidates through interactive, web-based experiences that extended far beyond television and print.

Scope of Work
I helped develop the core digital concept and user experience behind the Healthcare Recruitment Vehicle, integrating early interactive technologies to deliver immersive recruitment content. Our design and messaging centered on credibility, opportunity, and the life-changing potential of serving in Air Force healthcare careers.

The campaign’s clarity and technical precision mirrored the Air Force’s own standards—helping recruiters open effortless, meaningful conversations with prospects. Lead quality and volume rose sharply, and the campaign remained a cornerstone of Air Force recruiting for over seven years.