Designers cut their teeth on logo designs by distilling brand ideas, purpose, scalability, and each of us imagines our "Nike Swoosh". I've done a few award winners. The logo that created the most buzz for my design career was the Texas Aerospace logo with a flame/rocket/star symbol. This was used at the Paris Air Show for the official consortium representing Texas. NY Art Directors Award, Print Magazine, Graphis, and Addy's.