Worldpay
Project Overview
Worldpay needed a scalable, rebrandable platform to unify payment portals after multiple mergers.
Worldpay prepared for merger by standing up a robust product team and modernizing payments congruent with rebranding. The design adding value for two eventual mergers for $45B as part of economic market consolidation forces.
Led UX and product strategy for a scalable payments platform, built to adapt across brands and accelerate enterprise rebrands during banking consolidation.
Scaling a financial credit institution through through Product & UX Leadership. Led product and UX teams in Austin to redesign a payments platform with microservices and rebrandable UX—positioning Worldpay for a $45B acquisition by FIS.Our challenge was to define a visual narrative that elevated the brand’s voice, energized their presence in the European fashion circuit, and could fluidly adapt across lookbooks, storefronts, website banners, and social media.
Objective
Deliver a modular, enterprise-wide UX system that accelerated post-merger product integration.
Worldpay was trapped in old bank mindsets preventing growth. Given credit/payment bank consolidation, a major digital design refresh was needed to become congruent with other marketing and branding. Technology was old and was migrating to microservices and those teams were just ramping up. Enter design innovation.
Scope of Work
UX Direction, System Design, leading remote Austin/Atlanta teams over 18 months.
Reported to the Atlanta VP/Product, VP/Innovation and Design, and VP/UX
Led a group of four UX designers across new teams being formed up to leverage new microservices to dramatically improve and modernize old payments technology
Hired to apply new branding to Worldpay's Payment Portal and Mobile Applications
Initiated User Testing program for teams in Atlanta and Austin
Managed all aspects of Austin team interfacing with Atlanta
Working as part of a RPID Lean Agile 3-legged structure sitting physically back to back
Cross functional team leadership for the creative vision mapping to front end dev and back end
Global team cooperation and leadership
Outcome
Worldpay, a global banking giant had a growing brand but a dated customer portal. They acquired an Austin payments development company who was reengineering their system based on microservices and they needed a modern, well-designed dashboard that could serve different roles—without sacrificing clarity. For customers, using the portal needed to be less intimidating, less technical, and it had to be fast, visual, and flexible.
Results
Rebrandable portal UX that supported post-merger transitions
5x engagement with modern reporting tools; +50% increase in time spent on dashboard
Aligned to marketing brand; faster role-based onboarding
$10 billion dollar merger with Vantiv, $24 billion dollar merger further enabled trillion dollar deals
